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Scripts that help your brand speak to the Brazilian market.
Mentoniano writes scripts for foreign companies that want to reach Brazilian audiences: commercials, corporate videos, talks, events and digital content in Brazilian Portuguese, with service in Portuguese and Spanish.
Who we are
A Brazilian scriptwriting studio for brands doing marketing in Brazil.
Mentoniano is the scriptwriting studio of Brazilian scriptwriter Léo Bento, who has written scripts and copy for companies and brands since 2014. The studio writes for advertising production companies, brands, agencies, speakers and companies preparing internal events, and works remotely with clients across Brazil and abroad.
Who it is for: Foreign companies, agencies and production companies planning marketing in Brazil that need a message Brazilian audiences recognize as their own.
How the script adapts your message to Brazil
Culture, language and affection
Culture
Brazilian audiences recognize references to music, soccer, food and celebration. The script places your message in scenes and situations that make sense in Brazil.
Language
We write the way Brazilians speak, with orality, rhythm and everyday expressions such as “a gente” and “né?”, so the text sounds native and free of constructions that sound translated.
Affection
Warmth, closeness and humor built on shared references are traits of Brazilian communication. The script tells stories with characters and places so the audience feels the message.
Read more on the blog: The world is watching Brazil: what Brazilian soft power teaches communication.
Services
What we write for the Brazilian market
Advertising scripts
Commercials, TV spots, branded content and special projects.
Learn moreCorporate video scripts
Corporate videos with a story for Brazilian audiences.
Learn moreKeynote and speech scripts
Talks, presentations and speeches in Portuguese.
Learn moreYouTube and podcast scripts
Content with a hook, rhythm and a voice of its own.
Learn moreTeam activity scripts
Activities for conventions and corporate events in Brazil.
Learn moreAll services
See every format Mentoniano writes.
Learn moreWork
Published cases
Ten brands, Portuguese and Spanish
Scripts for 10 brands in 8 industries, including the Uningá film written in Spanish for parents of students across Latin America.
View case study Prat’s PRO+2026 launch campaign
Concept and scripts for every film of the launch campaign, produced by Claque Filmes with ARTT Creative Works.
View case study Prat’s2026 winter campaign
Three films and all their versions, with the challenge of inviting people to drink something cold in winter.
View case study CoamoCopa Coamo, 30 years
Three scripts in 2023 for Coamo Agroindustrial Cooperativa: the final’s institutional film, a call to members and the closing film.
View case study gLue and aiqfomeEvent for influencers
The emotional layer of the experience script for an aiqfome event, a Magalu group company, led and delivered by the events agency gLue.
View case study ARTT Creative WorksCommercials and documentary
Commercials, daily TV programs and a documentary project.
View case studyLanguages
Scripts in Portuguese and Spanish
Scripts for Brazilian audiences are written in Brazilian Portuguese. When the project calls for Spanish, we write in Spanish too, as in the Uningá film for Latin America. Briefings, calls and revisions can happen in Portuguese or Spanish.
How the script is born
Listening
We understand the message, the audience and what the story needs to spark.
The heart of the story
We find the conflict, the character and the central feeling.
Path and rhythm
We shape the journey, the images and the words.
Polishing
We cut what doesn’t move the story forward and deliver a script ready to come to life.
In short
Mentoniano is the scriptwriting studio of Brazilian scriptwriter Léo Bento. It writes scripts in Brazilian Portuguese for foreign companies doing marketing in Brazil: commercials, corporate videos, talks, events and digital content, with service in Portuguese and Spanish. Published work includes the REC Mart, Prat’s PRO+ and Copa Coamo cases.
FAQ
Common questions
Does Mentoniano work with companies outside Brazil?
Yes. Mentoniano works remotely with clients across Brazil and abroad, with service in Portuguese and Spanish.
Which language are the scripts written in?
Scripts for Brazilian audiences are written in Brazilian Portuguese. Scripts in Spanish are also possible, as in the Uningá film written for Latin America.
How long does a script take?
The first draft is ready in about 10 business days, on average, after the brief is delivered.
How do we start?
Send a message on WhatsApp or an email to leo.bento@mentoniano.com with the goal, the audience and where the piece will run.
let’s talk
Planning to speak to Brazilian audiences? Tell us about your project.
Message us on WhatsAppPrefer email? Write to leo.bento@mentoniano.com