REC Mart: where words become images and images move people.

I have worked with Farmácias São Paulo for a few years on its annual employee convention. Every year the event includes an internal activity that encourages interaction and a sense of unity. With REC, the challenge was to bring together the party theme, Pirate Ship, and recognition for the people who run the chain's operations.

I wrote the script for the activity, a treasure hunt, with the mechanics of the challenges and clues, the treasures and the storytelling of the whole execution. I took part in the site visits and in preparing the staff team. The managers were split into groups at Parque do Ingá, each one after an item: the Captain's Hat, the Lookout's Binoculars, the Bottle with the Map and the Compass of Truth.

For the film to carry all that emotion, I wrote the video script with editing guidance, blending the humor of the activity with the tension of the competition, all the way to the final message revealed on the main stage on the day of the event: the treasure was Purpose.

This kind of work moves me. I know how important it is when employees wear the company's jersey, and something magical happens when the company wears the employees' jersey. It moves people and touches a place of recognition.

For the 20th anniversary of Medina Guimarães Advogados, there was a chronological base script. I proposed a concept to run through the whole film: preparation and interpretation. Interpreting the law is learning to listen, and the firm grows because it prepares before the opportunity appears.

The film opens in a silent library, with Rui Barbosa underlined by an intern, and a visual rhyme between a pencil in the sharpener and a motorcycle handlebar. The story of the partner who started out carrying documents and ended up with his own name on the door is told with an old photo and the current facade in the same angle.

In Instituto FT's Marks campaign, the double meaning of the word mark tied everything together: the mark on the skin and the mark we leave on life. The scripts range from the institutional film to the mini documentary and the educational Reels.

In the documentary, the founders, Dr. Fabíola Tasca and Dr. Tamara Vanzela, talk about each other. Each one describes the other's ethics and consistency, and that mutual admiration becomes the strongest testimony a clinic can have.

Writing for Clemilson is an honor. He grew up in Maringá, handed out flyers at 15 and invested more than half of what he earned in a computer course, where he soon became a teacher. After 12 years at a technology company, he founded Buysoft in 2010 and took it to three countries. Since 2016, he has been the only Brazilian with a seat on Microsoft's Partner Council.

With REC, I wrote the mentoring scripts for business owners and the short pieces recorded while traveling. For his personal brand, I also wrote the series filmed at the headquarters of the tech giants in Silicon Valley. The filter that guided every line was his: a line only makes it in if no one who hasn't lived his life could say it. It is a personal brand made of reality, discipline and repetition, and I am grateful to be part of it.

For Letícia Rigolim's talk, the founder of Rigolim Hair and Co, I wrote the opening video shown on the big screen before she walked on stage. The film begins as a confession, in the first person, and the lighting tells the story: a flat screen, black and white in the stockroom, color and luxury in the salon, sculptural white in the studio.

A staircase with an object from her journey on each step takes the audience from 2012 to the brand, with every number checked before going on screen. The ending was timed with the event's production team, so the applause asked for in the video would become the real applause in the room.