Brands are made of people. A corporate video starts with them.
The approach
Strategy and emotion work together.
The narrative is created to communicate what the brand needs to say while building a more human relationship with the people on the other side. A message that touches people gains meaning and stays in the viewer's memory.
Who it is for: Marketing, communication and HR managers, founders and organizations that want to communicate with clarity and sensitivity.
What we can develop
Deliverables
Strategic storytelling
Building the narrative that supports a message, campaign, positioning or purpose.
Corporate video scripts
Scripts that present companies through people, stories, values and experiences.
Institutional campaigns
Narratives that connect positioning, audience and feeling.
Internal videos and internal marketing
Content to bring teams closer, communicate changes, celebrate careers and strengthen culture.
Brand story
Origin, journey, purpose and values organized into a coherent and memorable narrative.
Message alignment
The brand's message, emotion and values moving in the same direction.
How the script is born
Listening
We understand the message, the audience and what the story needs to spark.
The heart of the story
We find the conflict, the character and the central feeling.
Path and rhythm
We shape the journey, the images and the words.
Polishing
We cut what doesn't move the story forward and deliver a script ready to come to life.
In short
Mentoniano writes scripts for corporate videos, campaigns, brand stories and internal communication. Scriptwriter Léo Bento studies the brand, listens to the people involved and checks every fact that goes into the text against an official source. Published work includes the Uningá, Medina Guimarães Advogados, CEMS and Arquitetura ao Cubo cases.
FAQ
Common questions
What is strategic storytelling?
It is building a narrative designed to meet a brand goal, such as presenting a positioning, launching a product or strengthening culture, using characters, conflict and emotion so the message is remembered.
Does Mentoniano write scripts for internal communication?
Yes. Internal videos that bring teams closer, communicate changes, celebrate careers and strengthen culture are part of the formats we cover.
Can a brand hire the script directly?
Yes. Mentoniano writes both for video production companies and directly for end clients.
Does Mentoniano write corporate video scripts in Spanish?
Yes. The Uningá case is a corporate film in Spanish for audiences in Latin America.
What does a company need to send to get started?
The starting point is a conversation about the goal, the audience and where the video will be shown. It can start with a WhatsApp message.
Where does Mentoniano work?
The studio is based in Maringá, Paraná, Brazil, and works with clients across Brazil and abroad.
How long does a script take?
The first draft is ready in about 10 business days, on average, after the brief is delivered. In most projects, clients approve that first draft.