Blog

Scripts, emotion and the voice of brands

Here at Mentoniano we write about what makes a message touch the people watching: research, real cases and the craft of scriptwriting, always with the source alongside.

Topic
Format

Six series, one question

Each series explores a territory where the right word decides whether the audience feels something. Choose one and read it in the order it was designed.

    In 30 seconds

    One fact from each published article, exactly as it appears in the text and with the source cited there. Tap to read the full story.

    Upcoming articles

    The series schedule is ready. Come back on these dates or message us on WhatsApp to get a heads up.

      Does your brand have a story that has not yet been told the right way?

      Tell us what you need to say and to whom. The first conversation is with Léo Bento, our founder and scriptwriter.

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      Mujer mayor caminando bajo el sol frente a un muro con grafitis

      Hay días en que todo empieza con un desafío: el guion de la caminata de Prat's PRO+

      By Bento • November 2, 2026
      Cómo escribir una película de 15 segundos: Léo Bento muestra el guion de la caminata de Prat's PRO+, el personaje maduro, el perrito y la pausa natural.
      Older woman walking in the sun in front of a graffiti wall

      Some days everything starts with a challenge: the Prat's PRO+ walking script

      By Bento • November 2, 2026
      How to write a 15-second film: Léo Bento shows the Prat's PRO+ walking script, the mature character, the little dog and the natural pause.
      Mano humana frente a un letrero de neón

      Confianza emocional: qué pasa cuando el consumidor percibe la IA en el mensaje

      By Bento • November 2, 2026
      Estudios de la WSU, Gartner y Getty Images muestran cómo la percepción de IA afecta la confianza del consumidor y qué cambia en tu comunicación.
      Human hand in front of a neon sign

      Emotional trust: what happens when consumers notice AI in the message

      By Bento • November 2, 2026
      Studies by WSU, Gartner and Getty Images show how noticing AI affects consumer trust. See what changes in your brand's communication.
      Persona desplazándose por la pantalla de un smartphone

      Por qué las plataformas distribuyen menos el contenido genérico y repetitivo

      By Bento • November 2, 2026
      Instagram, YouTube, Facebook y LinkedIn limitan el contenido genérico y repetitivo. Entiende qué cambian esas reglas en el guion de tu próximo video.
      Person scrolling on a smartphone

      Why platforms distribute less generic and repetitive content

      By Bento • November 2, 2026
      Instagram, YouTube, Facebook and LinkedIn limit generic and repetitive content. Learn what these rules change in the script for your next video.
      Mulher mais velha caminhando ao sol diante de um muro grafitado

      Tem dias que tudo começa com um desafio: o roteiro da caminhada do Prat's PRO+

      By Bento • November 2, 2026
      Como escrever um filme de 15 segundos: Léo Bento mostra o roteiro da caminhada do Prat's PRO+, a personagem madura, o cachorrinho e a pausa natural.
      Pessoa rolando a tela de um smartphone

      Por que as plataformas entregam menos o conteúdo genérico e repetitivo

      By Bento • November 2, 2026
      Instagram, YouTube, Facebook e LinkedIn limitam conteúdo genérico e repetitivo. Entenda o que essas regras mudam no roteiro do seu próximo vídeo.
      Mão humana diante de um letreiro de neon

      Confiança emocional: o que acontece quando o consumidor percebe a IA na mensagem

      By Bento • November 2, 2026
      Estudos da WSU, da Gartner e da Getty Images mostram como a percepção de IA afeta a confiança do consumidor. Veja o que muda na comunicação da sua marca.
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