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Scripts that cross the screen and stay.
Every project begins with a question: what does this story need to make someone feel? Meet the brands Mentoniano has written for.
Featured case studies
How each script was designed
Copa Coamo at 30: three scripts for the goal of togetherness
The grand final film, the promo and the champions film for the 16th Copa Coamo, the celebration that brings together the families of Coamo co-op members in three Brazilian states.
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A small bottle at the center of everyone's routine
Concept and scripts for the launch campaign of Prat's PRO+, produced by Claque Filmes in partnership with ARTT Creative Works. Context, scope, script decisions, published films and credits.
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Prat's in winter: a chilled juice that warmed up everyday life
Three films linked like word of mouth to sell a chilled drink in the cold season, with Claque Filmes and ARTT Creative Works. More than 450,000 views on YouTube.
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From advertising to election campaigns, held to the same standard
Commercials for Prat's and for Lojas G, the latter starring Narcisa Tamborindeguy, the daily TV programs of an election campaign and a documentary. A testimonial from director André Rodrigues, behind the scenes and credits.
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A night nobody wanted to leave
Invited by gLue, I contributed to the storytelling of the After da Carola activations, aiqfome's event for influencers, and scripted a team activity for licensees. Context, backstage and credits.
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When words become images: ten brands with REC Mart
Uningá, Farmácias São Paulo, Spraytec, Medina Guimarães, CEMS, Instituto FT, Buysoft, Clemilson Correia, Arquitetura ao Cubo and Letícia Rigolim. Creative process, published films and an audio testimonial by Ton Dijan, founder of REC.
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- Prat's PRO+ campaign: the creative process behind "Your PRO+ version"
- Some days everything starts with a challenge: the Prat's PRO+ walking script
- Behind the Prat's PRO+ campaign: Claque Filmes and the team that brought the script to life
- Every lesson is a step: the student and the study desk in Prat's PRO+
- Some PRO+ moments are part of the routine: the script for the day's breaks
- Prat's PRO+ goes along with your best version: how to write the gym without clichés
- Some days ask for a little more: the Prat's PRO+ campaign edit and the power of the match cut
- A night nobody wanted to leave: the experience script with gLue and aiqfome
- In-person events and employee engagement: what the data show about bringing a team together
- Influencer events: how to keep a fast-paced generation engaged until the end of the night
- An activity for licensees and franchisees: how to help an entire network see itself in the same story
- The peak and the end: how to design the moment guests will remember from a corporate event
- An event agency and a scriptwriter on the same team: what I learned writing with gLue
Brands
Stories already written for
Partners
Partner production companies and agencies
Video production companies and agencies I write alongside. If your project also needs production, each of them is worth getting to know.
Claque Filmes
Production company founded in 2011. Partner on the Prat's PRO+ and Lojas G campaigns and on the election campaign with ARTT.
See case studies Audiovisual production · Maringá (PR, Brazil)ARTT Creative Works
Produced the Prat's PRO+ and Lojas G campaigns with Claque Filmes, plus daily election programs and a documentary.
View case study Events and experience agency · Maringá (PR, Brazil)gLue
Corporate events, conventions, brand activations and incentive trips in Brazil and abroad.
View case study Audiovisual production · Maringá (PR, Brazil)REC
Strategy, creative direction and audiovisual production. Ton, from REC, is the one who introduced me to gLue.
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