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Case study · Advertising, election campaign and documentary · ARTT Creative Works

ARTT Creative Works: from advertising to election campaigns, held to the same standard.

ARTT Creative Works, an audiovisual production company based in Maringá, Brazil, has brought me in to write commercials, the daily TV programs of an election campaign and a documentary project. On the Prat's and Lojas G campaigns, ARTT produced in partnership with Claque Filmes. In every one of these formats, my job was to deliver a script that makes the audience feel and, because of that, remember.

Production company ARTT Creative Works, from Maringá (PR, Brazil)

Direction André Rodrigues, director and founder of ARTT

Formats Commercials, daily election TV programs and a documentary

Partnership Claque Filmes, led by Siandre Camacho, on the Prat's and Lojas G campaigns

Testimonial

In the director's words

"Working with Léo means having a scriptwriter who starts with the client, not with the text.

He understands what the message needs to do to the audience and opens the paths to get there.

He has written for ARTT everything from commercials to a political campaign with one program a day, with a large crew waiting for the script first thing in the morning. Our track record includes advertising, documentary and politics, all held to the same standard.

As a director, I trust what arrives and I know I have room to change whatever the film calls for."

André Rodrigues · director and founder of ARTT Creative Works

Election campaign

One program a day, against the clock and against rejection

I worked closely with ARTT on one of the most demanding formats for a scriptwriter: the election campaign. Everything happens against the clock, with one TV program a day and a large crew waiting for the script first thing in the morning.

The script has to follow the campaign being delivered and the opponents' moves as well, because in the end an election is a contest to win over the voter. That takes a lot of emotional work: understanding the electorate, choosing the right vocabulary and knowing which emotions to reach at each moment.

An election campaign also starts from the audience's immediate rejection. The first challenge is to earn a little attention, in an aggressive race where every second can weigh on engagement.

In that scenario, working with ARTT and alongside Siandre, from Claque Filmes, was a gift. They have a great deal of experience, and every decision they make is a safe step forward.

Advertising

Campaigns made with ARTT and Claque Filmes

01 · Prat's PRO+

A bottle at the center of the routine

Concept and scripts for the Prat's PRO+ launch campaign, produced by Claque Filmes in partnership with ARTT. See the full case study.

02 · Lojas G

Campaign starring Narcisa Tamborindeguy

Script for the Lojas G campaign with Narcisa Tamborindeguy, also born from the partnership between ARTT and Claque Filmes. The film Ai que Lojas G! passed 4.8 million views on the brand's YouTube channel.

03 · Documentary

A documentary project

My track record with ARTT also includes a documentary, written with the same care to start from what the story needs to do to its viewers.

Lojas G with Narcisa Tamborindeguy

Behind the scenes of a mega project

According to Siandre Camacho, the Lojas G production began as a meeting about possibilities and grew into a mega project, with almost 50 people involved and a set built in record time. Narcisa gave it everything and lifted the energy on set.

The script is the first piece of that puzzle. When it arrives clear, ARTT's direction and Claque's production have room to do what they do best.

Making of · posted by Lojas G on 12/04/2025

Behind the scenes · posted by Siandre Camacho on 11/21/2025

Inside the partnership

A light, professional team open to ideas

The ARTT team is wonderful to work with, with a light atmosphere full of professionalism. Everyone welcomes ideas and suggestions.

Working with André means knowing that every detail imagined in the script and the copy will be understood and will open a universe of possibilities for the team to explore creativity and technique, two areas where ARTT truly shines.

Visit ARTT Claque Filmes on Instagram

For your project

Scripts for those who need to persuade, move and be remembered

01 · Politics

Election campaigns

Daily programs, spots and speeches written at the campaign's pace, grounded in a reading of the electorate and the race.

02 · Brands

Commercials

Concept and scripts for campaigns that place the product in the real lives of viewers.

03 · Real stories

Documentaries

Narrative structure so that true stories gain rhythm, emotion and memory.

Advertising scripts See all services

Credits

Who was in it together

I am grateful to André Rodrigues and the whole ARTT team, and to Siandre, from Claque Filmes, for their trust in each of these projects.

Production company	ARTT Creative Works, from Maringá (PR, Brazil)
Direction	André Rodrigues, director and founder of ARTT
Partner	Claque Filmes, with Siandre Camacho
Scripts	Léo Bento, Mentoniano