Scriptwriting and storytelling studio

Scripts that make people feel so they remember.

We write scripts for commercials, corporate videos, campaigns, talks, podcasts and digital content. Every story is built to spark real emotion in the audience and leave your message etched in their memory.

6.8M+ combined views on YouTube, Instagram and Facebook of my most recent work
25 brands, production companies and agencies with stories written by Mentoniano
10 brands in the REC Mart case study, from education to agribusiness
aiqfome a Magalu group company, with experience scripts at gLue’s invitation

Work

Scripts that have already aired.

Each image opens a case study with context, script decisions, films and credits. Filter by project.

Bottles of Prat's PRO+ on an outdoor table with oranges Prat's PRO+ · Advertising script · 2026 A small bottle at the center of everyone's routine View case study 1.35M+ views of the Prat's PRO+ campaign across YouTube, Instagram and Facebook View case study Cover of the Uningá video on Instagram Uningá · Education A Spanish-language film to ease the hearts of Latin American mothers View case study Ton Dijan behind a camera on a REC Mart set REC Mart · 10 brands · 2025 and 2026 When words become images: ten brands with REC Mart View case study Cover of the Farmácias São Paulo video on Instagram Farmácias São Paulo · Retail A treasure hunt in which the company wore its employees' jersey View case study Cover of the Spraytec video on Instagram Spraytec · Agribusiness Good news that travels the whole chain, from the field to the table View case study gLue team raising a toast backstage at an event gLue for aiqfome · Experience scripting A night nobody wanted to leave View case study Cover of the Medina Guimarães Advogados video on Instagram Medina Guimarães Advogados · Law Twenty years told through listening View case study Narcisa Tamborindeguy in the Lojas G film Ai que Lojas G! ARTT Creative Works · Advertising, election campaign and documentary From advertising to election campaigns, held to the same standard View case study Cover of the CEMS Academia video on Instagram CEMS Academia · Health and movement Thirty years of movement in one full campaign View case study 10 brands in a single case study with REC Mart View case study Cover of the Instituto FT video on Instagram Instituto FT · Dermatology One word, one full campaign: the marks we carry View case study Cover of the Buysoft video on Instagram Buysoft · Technology The right technology, period View case study Cover of the Clemilson Correia video on Instagram Clemilson Correia · Personal brand From the impossible to the extraordinary View case study Wall from a licensee activity at a gLue event gLue for aiqfome · Licensee activity An activity for people who need to feel they belong View case study Cover of the Letícia Rigolim video on Instagram Letícia Rigolim · Beauty The video that brings the audience to its feet View case study All See all case studies

Year-end in the workplace

Year-end parties, messages and videos with a script

Ideas for the company year-end party, year-end messages for clients, thank-you messages to employees, the year-end video and the company Christmas video: the blog series shows what people search for this time of year and how a script turns each piece into a memory.

  1. 01/05 Company year-end party: ideas to make the team feel part of the year
  2. 02/05 Year-end message for clients: how to write one they will remember
  3. 03/05 Company year-end video: how to script the year in review
  4. 04/05 Thank-you message to employees: what the leader says at the year-end party
  5. 05/05 Company Christmas video: script, timelines and working with the production company

Brands

Stories already written for

  • Coamo logo
  • Uningá logo
  • Kiwify logo
  • Farmácias São Paulo logo
  • Lojas G logo
  • Prat's logo
  • Purific logo
  • Digimax logo
  • Buysoft logo
  • Spraytec logo
  • Medina Guimarães logo
  • CEMS logo
  • Instituto FT logo
  • Ao Cubo Arquitetura logo
  • Clemilson Correia logo
  • Letícia Rigolim logo
  • Cooper Card logo
  • Cooper Bank logo
  • Eurogarden Maringá and Eurogarden Empreendimentos logo
  • Quinta dos Plátanos logo
  • aiqfome logo
  • Claque Filmes logo
  • ARTT Creative Works logo
  • Agência Glue logo
  • REC (Recmart) logo

In the director's words

“He understands what the message needs to do with the audience and opens the paths to get there.”
André Rodrigues, director and founder of ARTT Creative Works · Read the full testimonial

Why emotion

The story that touches us is the one that lasts.

Every day, people scroll past an enormous amount of similar content. The message that breaks through that flow is the one that makes someone feel something.

Here, feeling is used as a strategic tool to create a memory. The script communicates, positions the brand and meets its goals, with emotion working inside the structure of the story.

Making people feel is what makes them remember.

Misty forest at dawn, seen from above
Elderly woman smiling, her face marked by time
Child's hand letting soil run through a garden bed
Child's hand holding an adult's hand
Curly-haired child laughing at the camera

Faces, hands and places. That is where we look for the story that helps someone recognize themselves on screen.

Our way of creating

Emotion comes in as structure.

Every project begins by understanding the message and what it needs to spark in the people who will watch, listen or sit in the audience.

Hand writing with a pen in a notebook, in black and white
01

Listening

We understand what needs to be said, to whom and with what goal. Loose ideas, memories, documents and decks all work as a starting point.

02

The heart of the story

We look for the conflict, the character and the feeling that will carry the narrative from beginning to end.

03

Path and rhythm

We shape the journey, create images, choose words and set the moments of tension, discovery and turning point.

04

Polishing

We cut everything that takes up space without moving the story forward. When the project calls for it, the script also carries notes on direction, scene, sound and transitions.

Why Mentoniano

Narratives built for your audience and context

Every project starts from the reality of the person speaking and the people listening.

No ready-made formulas

Only what makes sense for the story goes into it.

Experience across formats

Scripts already written for screen, stage, audio and everything in between.

Emotion with a purpose

Feeling organizes the narrative and helps the message reach its goal.

No agency ego

We work side by side with production companies, brands and people. We promise, we're in this together.

What moves people matters

A message that moves people gains meaning and stays in the memory of whoever received it.

FAQ

Before we start

What kinds of scripts does Mentoniano write?

Scripts for commercials, TV spots, branded content, corporate videos, campaigns, internal communication, documentaries, talks, classes, presentations, YouTube and social media videos, podcasts and team activities for internal events.

Does Mentoniano write scripts for video production companies?

Yes. We have written for advertising production companies and we adapt our writing to the professional audiovisual production process, with notes on direction, scene, rhythm and sound when the project calls for it.

I don't have the story ready yet. Can I start anyway?

Yes. Stories usually arrive scattered across ideas, memories, decks, documents or loose sentences. That material is exactly where the work begins.

How do I request a script?

Send a WhatsApp message describing the project, the format and the audience. From that conversation, we define the scope of the script with you.

let's talk

Have a story to tell? Let's find the shape it deserves together.

Message us on WhatsApp