With gLue, a night nobody wanted to leave.

gLue, an events and brand experience agency based in Maringá, Brazil, invited me to contribute to the guest experience script for Encontrinho da Carola, aiqfome's event for influencers, and later to a team activity for licensees. The leadership and delivery of both projects belong to gLue, which brought me in to write the emotional layer: what each guest would live, feel and keep in their memory.

Agency gLue, from Maringá (PR, Brazil), in charge of concept, production and delivery

Client aiqfome, a company of the Magalu group

My contribution Storytelling for the After da Carola activations and the script for the licensee activity

Connection Introduced by Ton, from REC

gLue team raising a toast backstage at an event, with a sou Magalu sign in the background — **Backstage** · the gLue team celebrating the delivery

How it started

An instant sense of connection

I met Paula and Diego, who lead gLue, through Ton, from REC. We clicked right away. Seeing gLue's portfolio and culture was enough to know we would make a good team.

The first challenge was already a big one: a four-day event for aiqfome, a company of the Magalu group. gLue has worked with Magalu since 2019, and with every delivery the client's expectations climb another step. The weight of this delivery was huge, and the responsibility for leading it was gLue's, which called me in to add to the script.

Meet gLue

An agency that makes people fall in love with brands

gLue creates and produces corporate events, conventions, brand activations and incentive trips in Brazil and abroad. The agency sums up its work in one line: corporate events that turn positioning into presence.

The partnership worked because both sides are after the same thing. gLue commits to making guests fall in love with the client's brand, and my work focuses on sparking the emotions that make an experience unforgettable.

If you are looking for a brand experience agency that delivers at the highest level, gLue is well worth getting to know.

Visit gLue @agenciaglue on Instagram

Encontrinho da Carola · aiqfome

Keeping a fast-paced generation engaged through a full day

Encontrinho da Carola is the event aiqfome holds for influencers. The challenge was to win over a generation used to everything being fast and intense, across a full day of programming.

My part came at the end of the day: contributing to the storytelling of the After da Carola activations. We wrote the activations together, and one memory stayed with me. I was backstage when the guests were let in, and I could hear the screams of delight from the other side.

gLue's outstanding level of delivery turned ideas on paper into a sophisticated party full of interaction. The guests enjoyed everything, all the time, and surprised everyone familiar with influencers' reputation for brief appearances at the events they are invited to.

Result

"Eu não vou emboraaaa"

At the end of the night, the guests sang "I'm not leaving" in chorus in front of the ticket wall.

They also left messages such as "te amar é fácil, aiq" ("loving you is easy, aiq"), a line that captures what gLue pursues in every project: making people fall in love with the brands it serves. An experience people truly feel stays in their memory, and that is the material I write.

Backstage account by Léo Bento. The details of the activations are kept private out of respect for gLue's work and the client.

Licensee activity

An activity for people who need to feel they belong

Collective mural built by the participants, with the Portuguese phrase O sucesso não se pinta sozinho — **From the activity** · its content and mechanics stay private as part of our commitment to the client

Also with gLue, I wrote the script for an activity for licensees. The brief carried high expectations: bring together people living different realities and create a moment able to touch each one of them and keep echoing after the event.

The result was amazing. Everyone loved it, the whole room embraced the idea, and the photos show steps of the process and how successful it was.

If your company needs to engage a network of licensees, franchisees, resellers or a whole team around a single message, this is the kind of experience I write: material designed to make people feel something different and, because of that, remember.

Backstage

The gLue team in action

Check-in desk with laptops and a badge printer, staffed by the gLue team

Team members wearing headsets, smiling backstage

Team member talking with a crew member at a party lit in purple

Backstage moments from the projects with gLue.

For your company

Experiences people feel and take home with them

01 · Networks and conventions

Licensees, franchisees and resellers

Scripts for team activities and stage moments that help an entire network see itself in the same story.

02 · Guests and influencers

Activations with a narrative

Storytelling for activations and parties that keeps the audience engaged from start to finish.

03 · Teams and onboarding

Gatherings that become memories

Activities that bring teams together and land important messages in a way nobody forgets.

Team activity scripts See all services

Credits

The people who made it happen

I am very grateful to Paula and Diego for their trust, and to Ton for the introduction. Writing with gLue means writing with the certainty that every idea will leave the page at the highest level.

Agency	gLue, concept, production, leadership and delivery of the projects
Client	aiqfome, a company of the Magalu group
Script contribution	Léo Bento, Mentoniano
Introduction	Ton, from REC, partner production company