Scripts written for the people who will shoot, direct and edit.
The approach
Every scene that moves people on screen started well written on paper.
Image, sound, silence, rhythm, character and movement work together to tell the story. That is why the script considers what will be seen, heard and felt, and reaches production with the story organized and ready to be shot.
Who it is for: Advertising production companies, directors, agencies and creative teams that need a script with emotional depth, dramatic structure and a directing vision.
What we can develop
Deliverables
Scripts for commercials and TV spots
Narratives for TV, online and social campaigns, with a beginning, a turning point and a sign-off that stays in memory.
Branded content
Stories that carry the brand's values inside a narrative the audience wants to watch.
Documentary narratives
Structure for testimonials, real characters and origin stories told by those who lived them.
Structure for special projects
Launch films, manifestos, event videos and pieces with high emotional impact.
Directing notes
When the project calls for it, the script includes camera, scene construction, rhythm, transitions, sound, atmosphere and symbolic elements.
Writing adapted to production
Format and language compatible with the workflow of production companies, directors and creative teams.
How the script is born
Listening
We understand the message, the audience and what the story needs to spark.
The heart of the story
We find the conflict, the character and the central feeling.
Path and rhythm
We shape the journey, the images and the words.
Polishing
We cut what doesn't move the story forward and deliver a script ready to come to life.
In short
Mentoniano is the scriptwriting studio of scriptwriter Léo Bento, based in Maringá, Brazil. It writes scripts for commercials, TV spots, branded content, documentary narratives and special projects, working as a freelance scriptwriter and partner for production companies and agencies, or directly for the brand. Published work includes the Prat's PRO+, ARTT Creative Works and Spraytec cases.
FAQ
Common questions
Does Mentoniano work as a scriptwriter for video production companies?
Yes. Mentoniano has written scripts for advertising production companies and for end clients, adapting the writing to each team's audiovisual production process.
Does the script include directing notes?
When the project calls for it, the script covers camera direction, scene construction, rhythm, transitions, sound, atmosphere and symbolic elements.
Which audiovisual formats does Mentoniano write?
Commercials, TV spots, branded content, corporate videos, documentary narratives and special projects.
How does hiring a scriptwriter for a commercial work?
It starts with a conversation about what the piece needs, who it is for and where it will run. Then come the immersion in the brand, the story concept, the full script and the revisions with the director, the production team and the client until the script is ready to shoot.
Where does Mentoniano work?
The studio is based in Maringá, Paraná, Brazil, and works with clients across Brazil and abroad.
How long does a script take?
The first draft is ready in about 10 business days, on average, after the brief is delivered. In most projects, clients approve that first draft.