Case study · Public and corporate communication · Digimax

Digimax: public communication that moves people again.

I was already a Digimax client when I was invited to work with the team. There, I wrote for public and corporate communication with a clear goal: to make what public administration does accessible to the population and to move the people listening. To this day, Digimax calls on me to write speeches as a ghostwriter.

Company Digimax, a fully digital company from Maringá, Paraná, Brazil

Founder Douglas Cardoso, CEO and founder

My role Scripts and copy for public and corporate communication

Today Speechwriting and ghostwriting for public administrators

An audience smiles and applauds during a presentation, in warm light — Illustrative image · Unsplash

Douglas Cardoso, CEO and founder of Digimax — **Douglas Cardoso** CEO and founder of Digimax

Audio testimonial

"And with Léo, the work truly delivers."

" The biggest challenge in communication today is getting the brand or the public figure to truly connect with the audience. It takes knowledge, feeling and emotion for the work to deliver. And with Léo, the work truly delivers. The public figure, the client, can tell that the speech had an effect. I highly recommend his work. "

00:00 / 00:25

Audio in Portuguese · English transcript

Douglas Cardoso · CEO and founder of Digimax · digimaxbrasil.com.br

About Digimax

A fully digital company born in Maringá that established itself in the market

Digimax is a fully digital company from Maringá, in the Brazilian state of Paraná, with more than 15 years in business. It describes itself as an ecosystem of digital solutions and works in four areas: Adtech, Business & Branding, Content & CRM and Web Development, with clients in both the private and the public sector.

I was already a Digimax client before I worked there. I admired the work, the people and the way a brand born in Maringá established itself in the market. That is why the invitation to join the team meant so much to me.

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Source: Digimax official website, digimaxbrasil.com.br, accessed in November 2026.

The call

A need for emotion in public communication

I was invited to work at Digimax to meet the need for emotion that public communication was calling for. It needed communication that would connect with people again, with the representation of their words and voices, and with the building of communities.

My job was to make what public administration does accessible to the population. I wrote so that people would understand what is being done and what matters to them, and so that each message would move them in some way. At Digimax, I wrote in Portuguese for the public communication of government bodies in Brazil and in Spanish for projects aimed at Latin America.

A woman smiles at the microphone in front of an attentive audience — Illustrative image · Unsplash

Speech ghostwriter

Finding the words that already live inside the person who will speak

Even after leaving, Digimax still calls on me to write, including as a speech ghostwriter.

The work starts with study. I get to know the administrator, understand what is already inside them and find the words they have not yet been able to gather. That way, the speech comes out genuine, in the person's own voice, and it moves the audience.

Watching the speech being delivered and the audience taking in every word is the greatest reward of my work. Léo Bento

A hand writes with a pen in an open notebook, near a sunlit window — Illustrative image · Unsplash

How I write a speech for someone else

Four steps to a speech that sounds genuine

Study the administrator

Before the first line, I study the person who will give the speech and what they want to say to the audience.

Understand what is already inside them

The speech grows from what the administrator already feels and believes. My job is to recognize that.

Find the words

I gather the words they have not yet been able to put together and give shape to what they want to say.

Write in the person's voice

The speech has to sound genuine, with the way of speaking of the person who will stand before the audience.

Services featured in this case study

What I write for public and corporate communication

01 · Speeches

Speech scripts and speechwriting

Speech scripts written to be spoken aloud, with rhythm, pauses and the voice of the person on stage.

See services

02 · Ghostwriting

Speech ghostwriter

I study the person who will speak and write with their own words, so the speech comes out genuine.

See services

03 · Talks

Scripts for speakers

Talk scripts with an opening, a body and a closing designed to move the audience.

See keynote scripts

04 · Public communication

Public and corporate communication

Copy that makes what public administration does, and what matters to people, accessible to the population.

See services

The team

A top-performing team

Douglas is a reference in the market. Douglas and Digimax receive projects from other Brazilian states and from abroad. Anyone who works in public communication knows the impact he has in the field. The Digimax team performs at the highest level, holds itself to the highest standards and is extremely qualified.

I have enormous affection for this team, and I recommend Digimax for public and private communication.

Credits

Who was part of it

I am grateful to Douglas and the whole Digimax team for their constant trust, and to ARTT Creative Works, our partner in producing some of the pieces.

Visit Digimax See all case studies

Company	Digimax, Maringá, Paraná, Brazil
CEO and founder	Douglas Cardoso
Scripts and speeches	Léo Bento, Mentoniano
Partner on some pieces	ARTT Creative Works